Friday, July 31, 2009

Beer as a Wine Substitute?


Where did July go? Can't believe it's been three weeks since my last post. No excuses here.

Been meaning to post this for awhile because I found it kind of curious. The beer is called INEDIT and it comes from Spanish brewer Estrella Damm. It first came to my attention because renowned Spanish chef Ferran Adria was apparently involved in its creation. The idea was to make "a beer specifically created to accompany food." Uh, is that because all the other ones we've been drinking aren't any good with food? I don't get it.

So, I had to try it. Put in a request with the publicist and was sent a 750ml bottle with a press release talking about everything other than what kind of beer this is. It talked extensively about how it pairs with food, but there were no details about the beer itself. Very odd.

So I popped open the bottle and gave it a try—with some pizza. I figured that if it's made for pairing with food, let's see how it does up against a pizza. Well, as it turns out, it's basically a witbier. And pizza is probably not what they had in mind when they were brewing this beer.

Anyway, here are my unedited notes:

Pours a big head that dissipates almost immediately
Hazy straw yellow color
Nose is medicinal and farmy, like fresh cut hay
High carbonation
Nice typical witbier flavors: cloves, spices
Citrusy notes on the finish
Not much hops or malt
Pretty clean and refreshing
What little finish it has is light, citrusy and dry

The pizza pretty much obliterated this beer, but it was still refreshing enough. The people marketing this have to do a better job of figuring out who's going to buy it, though. They clearly don't think that beer drinkers will be interested in it. Maybe they're right.

1 comment:

Lee said...

Check out Sam Adams Utopias. It's in a metal bottle!