I might as well admit that Creem Magazine (R.I.P., sort of) pretty much provided the blueprint for everything I've done as a rock writer...including its original version of "beer and heavy metal."
They did a series of "ads" for a fake beer (see below) that featured a different band in each one. The one above is Kiss, uh, obviously. Most of the bands featured in the ads were punk and new wave artists, but Aerosmith was also in one. As was the Greatest American Rock Band of All Time™, Cheap Trick.